Article How To Conduct Online Focus Group Discussion? Focus group discussion (FGD) is frequently used as a qualitative approach to gain an in‐depth understanding of topic. This helps us to obtain data from a purposely selected group of individuals rather than random sample of population.
Article Full-Stack Trumps All Market research is an elaborate process involving various stages. Each stage involves a process of its own which contributes to the takeaway of the research objective. So, a journey which involves so many processes is best executed if under one roof..View More
Article Up your research game with Simulation The data which is collected via surveys- questions and answers are claimed. Questions are displayed to the consumer and she/ he answers them, in short, what is claimed by the user is what is being believed by the researchers. Read More
Newsletter What India thinks of the future of Electric Vehicles Electric Vehicles are a global phenomenon and one must be sitting under a rock for a few years if he/she hasn’t heard about Electric Vehicles. It can’t be denied that Electric Vehicles are the future and it can’t be stopped now even if the current state doesn’t suffice. Read More....
Article Market Research In Gated Communities Conducting research on people living in gated communities has always been a challenge. It requires a permission from a resident to get in the community. One cannot simply just walk-in. Thus, this cream of the crop segment is left out while conducting a research. Read More.....
Article Conducting Research On Mobile We now live in the mobile age where right from food ordering to booking a cab, movie tickets, transferring money, doing investments, entertainment or travel booking happens just with a tap on the phone. Read More...
Article Chat-Based Research- Eagle Talk Taking over The Market Research Industry With The Power Of Technology. Today's consumer is used to expressing her/himself on social media and messaging based apps. They are free to express their.. Read More
