Being a consumer insights company, why are we talking about this?
Social, cultural and economic shifts are happening very fast. Video calls, ePayments, Ecomm, Food ordering,
TikTok weren’t part of our daily lives a few years ago. Huda Khattan and Nisha Madhulika weren’t celebrities we would read about.
We didn’t even realize when Nykaa, Swiggy, Zomato, Amazon,
Flipkart, Meesho, Bigbasket & Grofers replaced
Sarojini Nagar market, Pandara Road, Sabji Mandi and Lajpat Nagar shops in our lives.
And we didn’t even realize when Hotstar, Prime, Netflix, Zee5 and so many other video
platforms took over hours and hours of our life.
We now have a new breed of Indian consumer
which has transcended across Gen-Z and millennials
This shift allows new brands to be created at high speed.
This shift allows launching and testing of products easy and smoothly.
This shift gives power to distribute and communicate.
This shift gives thousands and millions of spokespersons across
geography to market the brand.
Let’s see beyond Ecomm, Food, Videos and Payments.
This shift has flattened the world so much that it gave opening
to new cosmetic brands, new personal care brands, new electronics brands, baked snacks,
ethnic drinks, beer brands, yogurt brands and guess what – chai brands.
All this taking advantage of two key shifts:
Shifting Media and Shifting Commerce.
Innovation in this shifting world becomes truly challenging. Pricing,
Product, Placement, Promotion
– all need constant measurement and re-visiting.
In this fast shifting world, you need accurate data and fast.
It’s cliché but important – Data is the new fuel. But delayed data is like having an AC on a 45 degree hot summer day with no power –
can’t do anything with it.
You need data, measurements, insights – fast and accurate.
In this fast shifting world, your consumer is shifting behaviours, shifting feelings and shifting loyalties.
You need to move at the same speed as your consumer.
This has led to the new age of market research,
where digital methods allow researchers the opportunity to accompany people in a non-obtrusive way,
and observe them in the environment of their real lives.
That’s why Crownit was born. Crownit is born in the
new era of the shifting world.
Crownit’s DNA is agility, accuracy and velocity.
Crownit is Mobile-First. Crownit is full-stack.
Crownit delivers Fast and Accurate insights. Across Brand, Marketing, Product, Shopper & Digital.
Shift Is Happening Fast